When I initially moved to Los Angeles in 2010 - I came here with a very narrow/one track mind to be the next big, celebrity photographer. And yes, I’ve had the opportunity to work on some amazing projects with some very talented people - both famous and not. But its a freakin side project of mine that changed not only the direction of my career but also the style of my photography.
And these portraits are the perfect example of that trajectory. I love these images - they’re simple, naturally lit - and when looking back at the raw images - I only captured a couple of frames before moving on to the next scenario.
It’s also crazy to think that a decade or so ago - I don’t think a single person smiled in any of my photos. I probably took myself too seriously. And even though I’ve always loved natural light - I would bring a stupid amount of gear with me to every freaking shoot.
Now don’t give me wrong, some shoots still require that - and I’m down to rock it out. But it’s those intimate moments - Those quiet, honest images that have begun to pull me in their direction.
And I can say - for a fact - that starting Americano Mondays in late 2012 is one of the best decisions I’ve ever made for my career.
It’s come a long way since it’s inception and has morphed in many directions. But it worked because it fused my love for coffee and photography into something that made sense.
And crazy enough, clients started reaching out and saying hey, we love your coffee project, shoot something like that for us but with our product. And 9 out of 10 of them had nothing to do with coffee. That was not something I ever saw happening.
I’s been such an interesting/stressful/amazing to watch the ark of my image making career from where I once thought I would be to where I am now. Knowing that the direction I am heading in will be one that will be more fulfilling than I ever could’ve chosen. And, with the added benefit of getting to drink a whole lot of coffee along the way.
Also, if your not following my @americanomondays IG account - you’re missing out on fun coffee photos - films and I also make fun coffee crawl videos with my kids. Check it out yo!