A time for change and declarations

Self Portrait, December 2012

I’m excited to announce that I have signed up for the Agency Access Campaign Manager Pro program. It’s a 15 month long marking campaign that goes beyond the standard mailing lists and postcards to working with a team of consultants, designers and cold call experts. Its not cheap but I felt it was worth giving it a shot.

One of the first things they ask of you do is to compile as many images as possible for the consultant to get a feel for your body of work. I must say, the act of digging through your archives and revisiting past shoots is a rather surreal experience. On one hand, you see all that you’ve accomplished. Yet on the other, you immediately notice the work that’s missing. From the jobs you didn’t get, the shoots that didn’t go as planned to the ideas that stayed in the journal and were never acted upon.

A grid of some of the images that I delivered to the consultant. 

Another part of the process is to write an essay on where you see your career now as supposed to where you would like to be in the next two years. This one took some time. And also screwed with my head a bit….

But that’s not necessarily a bad thing. It’s important that we self analyze if we truly hope to better ourselves. And that’s where I’m at in my life. I desire to be the best at what I do and photography is the one thing I am certain I do well.

But being a ‘good’ photographer doesn’t necessarily translate into a successful career. There are so many additional elements beyond the image that are necessary to make that happen.

I’m excited to be starting this program at the beginning of a new year. It’s the perfect time to refocus my efforts at building a better presence in the LA market. I’m not going to lie…it’s freakin’ hard to stand out in a place as saturated as this one. But I know it’s possible and I’m a very driven individual.

So here I am: Declaring that 2013 is the year that I truly challenge myself in every way possible. From physical to mental to spiritual. And I will not allow this to be a ‘lost year’.

This will be the year that Los Angeles knows I’m here to stay. So here’s to rockin’ out some crazy cool images in 2013.