It’s been a while since I’ve written a substantial post on this crazy blog of ours. As life happens certain things tend to get left behind. Unfortunately this blog has been neglected as of late. I’ll try and use this post as a way to get caught up on what we’ve been up to lately:
NEW CAMPAIGN FOR BLUE CROSS BLUE SHIELD
We just wrapped production on a new campaign for Blue Cross Blue Shield where I directed numerous :15 and :30 second broadcast commercials as well as shot a five image print campaign. The spots are just starting to run and hopefully we’ll have them on our site as soon as we have permission to release them. This project also represented the first time I had the chance to direct a Spanish language commercial. Half of the campaign was English and the other half Spanish. We had a translator on set but this was also a kick in the butt to really, truly learn Spanish. No excuses. It’s time. Especially since my wife is a Latina.
ANOTHER SHOOT WITH STEVE NASH
We had our fifth shoot with Steve Nash a few weeks back for Luyou, a Chinese clothing line that he is sponsored by. As he always does, he rocked it in front of the camera. Lighting for this shoot was a bit challenge since the sun chose not to play on our side that afternoon. By that I mean the call time was 12pm…outside…did I mention I went back to AZ for this shoot. Nothing a 12×12 silk and some powerful lights can’t overcome. Here’s a few behind the scenes images from the shoot.
FEATURED IN PDN MAGAZINE
This one is pretty cool so I apologize that this is coming late. We were recently included in the April issue of PDN. The article was titled, “How Creatives Hire Photographers for Video Assignments“. Melissa McFarlin the Senior Art Director at The Lavidge Company was interviewed on why she chose to work with us on the Fox Sports Network project where I directed numerous commercials and shot a six image print campaign.
As mentioned in an earlier post, “PDN feature article on Jeff” PDN had already featured a write up on us regarding this project on their website. This was a follow up on that story but this time they approached it from the clients perspective. Which was cool to read.
A lot has changed in the world of commercial photography over the past few years. More and more I am being commissioned to shoot the print campaign as well as direct the motion aspect for either web or broadcast. I dig the challenge of taking on these projects especially since they require so much more production and involve elements that at first felt foreign. I had pursued directing in the past but it had been a good 3-4 years since I had directed anything. Nothing on the level of what we’re doing now.
This past year has definitely been a huge adjustment in many ways. From moving to Los Angles yet returning to Phoenix constantly for work. Being signed by an agent. Truly pursuing work as a director. All while fighting to remain creative in the process. That might sound strange but it’s true. The further you dive into the production end of work as well as running a business the harder it is to dedicate personal time for the art of this business.I need to continue to search for that balance and shoot more personal work that reminds me why I do this. And yet here I am, 33 years old and I still have no freakin’ idea what balance means. Crazy.